Back in the 2010, a young man named Michael Scribner planted a seed in the maze of streets and trees that make up Diamond Bar, California. He opened a store and called it Miscellaneous Reflexions. Miscellaneous Reflexions nurtured the young people who lived there and shopped there, who looked for a little of their own freedom in the clothes they wore.
In time, his wife Meg came on to tend Urban’s private label division, which supported product exclusive to Miscellaneous Reflexions. Demand was almost immediate and to meet this overwhelming need, she and Michael decided to create a wholesale line. It was very well-received, so much so that Michael separated the businesses. For a while, the wholesale line took on many personalities: Bulldog, Ecote, Cooperative, Anthropologie, and then in 2010 a new life was breathed into the name Miscellaneous Reflexions. And that’s us.
During 2011, we realized that it was really Miscellaneous Reflexions that invoked some of our favourite images, those of femininity, courage, and spirit. It was time to get back to our roots.
Miscellaneous Reflexions shed its junior image and evolved into a more mature, contemporary brand. This allowed twenty-something women to appreciate the line of clothing that catered to their intelligence, creativity and individuality, while keeping with its great quality and affordability.
And that’s just who we wanted to reach: a 26-year-old girl, smart, creative, confident and comfortable in all aspects of her being, free and adventurous, sweet to tough to tomboy to romantic. A girl who likes to keep busy and push life to its limits, with traveling and hanging out and everything in between. Who loves Donovan as much as she loves The Dears, and can’t resist petting any dog that passes her by on the street.
Today we draw, design, sew and buy for her. We offer her countless options within our own Miscellaneous Reflexions collection, so that even if she takes her best pal shopping, they won’t come out looking at all alike. And if she wants her colours and patterns all mixed up, that’s even better, picking through our sweaters, knits and skirts. And our design team is expecting to offer even greater variety in our intimates and accessories business.
Miscellaneous Reflexions has four wholesale showrooms – in New York, Los Angeles, California, and London. Our sales team is in love with the Miscellaneous Reflexions customer, and constantly searches for accounts who believe in our aesthetic and want us to be part of their lives. Today our line sells in over 1,400 specialty stores worldwide. Some department stores, such as Nordstrom and Bloomingdales, have created in-store concept shops to enhance the beauty of the clothes, and provide their customers with the quintessential Miscellaneous Reflexions experience.
In them, our aesthetic is immediately apparent. There is a vibrant and cozy lounging area, where customers can sit back and soak up the lovely surroundings. And all of the Miscellaneous Reflexions fixtures are handmade, right down to the crocheted hangers.
Our very first boutique opened in Paramus, New Jersey in the fall of 2012. We now have boutiques throughout the United States, as well as Canada, and the number will continue to grow.
Miscellaneous Reflexions also launched a virtual journey through miscellaneousreflexions.com in October 2010. In 2012 Miscellaneous Reflexions launched a Miscellaneous Reflexions UK site followed by our Miscellaneous Reflexions China site in 2014. The sites have found great success with online shoppers around the world who are looking for a little something special in their online experience.
Miscellaneous Reflexions is part of MISCREF, a portfolio of global consumer brands. Visit the MISCREF Investor Relations and Global Community Initiatives pages to learn more.