The New News Media Creed


Ask not what you can do for your ratings; ask what you can do for your country.

To get America moving in the right direction we are going to need help from everybody. Crucial to that effort is the news media. Today's news media is all about readers, listeners, and viewers. They all have target audiences; reaching that target audience is all the matters. I have to laugh when hearing the media criticize each other, because they're all doing the same thing. Even worse is that most of the news media uses polarizing tactics to achieve their objective. With these tactics they add to the hatred and animosity that is tearing our nation apart. The news media does little to nothing to help bring unity to this country. Their behavior has been completely irresponsible and it is time for the news media to do their part.

Whenever I've heard criticism on the coverage of the news media, their response is, that's what people want to watch. Who are these people? Nobody asked me, I don't want to see the celebrity garbage or the polarizing tactics. Besides, even if that is what people want to watch, so what! Take a chance and try something different anyway. Does today's  news media lack imagination so much that the only way they can be successful is through polarization and sensationalism? Instead of contributing to division, find a way to help bring unity. Take the challenge of reporting what's important and make it sensational. Your country needs you more than ever right now. The news media must decide what's more important, their ratings or their country.    

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